Thursday, February 24, 2011

Nick Lachey with Curiosity and Cincinnati Bell

The Cincinnati Bell team has returned from its recent photo shoot with Cincinnati's own Nick Lachey.

In Deirdre's words, "I'm thinking it's a framer!"

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Wednesday, February 16, 2011

The Tactile Trend

Every morning, if I can carve out the time, I review my RSS feeds to see what amazing events have transpired in the last 24 hours. One of the feeds I always check is Trend Hunter. After flipping through article after article today I realized they really are not finding trends at all but random bizarre, creative and aberrant products or behavior. However, I did spot a trend. The digital revolution has decreased our tactile experience. Physical touch seems to be minimized by distance and a reliance on electronic communication. It's not uncommon for my family to have a video chat including my daughter who's attending SCAD in Savannah, Georgia and my older daughter who's attending Calvin College in Grand Rapids, Michigan.While it’s great that we can chat "face-to-face," it's still not as warm and intimate as a conversation that's synchronous in both space and time.

So the trend I see is the pairing of technology with anachronistic accessories. For example, the bamboo iPad case from BoxWave pairs the most modern of technologies with one of the oldest. Perhaps there is no more clear example than the pixel chair, which looks like a low-resolution photo but is constructed of padauk, and elegant and exotic wood from Africa. Of course, the steam punk movement is a third example of this trend.

So, what do we do with this trend? We would be best served by simply remembering that, although consumers are embracing the convenience of the digital revolution, they have a desire for a connection to the past. Giving them a tactile, analogue experience can be the key to making an emotional connection.
Tuesday, February 15, 2011

Airheads TV spot: "Get on the Bus"

This TV spot for Airheads (Perfetti Van Melle) is currently running– keep an eye out for it!

Airheads - "Get on the Bus" from Curiosity Advertising on Vimeo.

Congratulations to Airheads, the Curiosity team, and our partners Radar Studios and Particle Audio!

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Friday, February 11, 2011

Mentos: Chewy and Minty: Boxing

Another comic from our Chewy and Minty campaign for Mentos:

[Click image to view larger!]

To see our other Chewy and Minty comics for Mentos, click here!

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Monday, February 7, 2011

Mentos: Chewy and Minty: Art Lovers

Another of our favorites from Curiosity's Facebook campaign for Mentos:

[Click image to view larger!]

To see our other Chewy and Minty comics for Mentos, click here!

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Tuesday, February 1, 2011

How to Become a Creative Rock Star

I’m listening to Life by Keith Richards and it’s fawking awesome. The important thing here is that I’m listening to it. Join Audible just for this book. Keith and Johnny Depp read it to you! Surprisingly, Keith either has a drug-resistant memory or somebody has been keeping a journal.

I’ve gleaned several key points from what Keith has to say. However, they’re no different from what any other creative guru will tell you, but it’s good to hear from a rock star; someone who has epically screwed up countless times.

Here is how you become a creative rock star:

1. Break all the rules. If you’re not breaking the rules, no one cares.

2. Work really hard. Play harder. Repeat.

3. Stay away from heroin.

4. Keep breaking the rules.

5. Stay away from heroin.

6. Learn from people who are more talented than you, people who know the open G.

7. Stay away from heroin.