Thursday, January 20, 2011

Mentos: Facebook Ads

Getting half a million people to click that "Like" button isn't easy. For the Mentos Facebook ad campaign, we were told that we should run ads that featured videos and games, gave away prizes, or had a promotion attached to it to be successful. ...Probably good advice, but we didn't do any of those things.

Instead, we wanted to capture the very essence of Mentos: to make someone smile and feel positive about the world. If we were successful, Mentos would be rewarded with a clicking of the "Like."

We were right. With offbeat humor that referenced everything from Chewbacca to kittens, fans responded with a big thumbs up, taking us from 200 fans to over 500,000 in just 6 months. That's cool.

Here are a few of our favorites. (Click the image to enlarge.)

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