Wednesday, January 19, 2011

Future Advertising Pros Concerned with DVRs

Yesterday I presented to a marketing class at University of Cincinnati. The presentation entitled, "How to Succeed without Lying or Buying a Monkey" discussed how the digital revolution is changing the way consumers think about brands and how brands must respond. You can see the slides below.

However, what I found most interesting were the questions after the presentation. First, it was encouraging to hear such thoughtful inquiries and insightful observations. Second, I found their interest in how brands are dealing with DVRs fascinating. It was obvious that the marketers of the future were grappling with "time shifting" and ad skipping. After all, Marshall McCluhan said, "We shape or tools and afterwords they shape us." It's obvious that the tools created by the digital revolution are shaping some truly creative marketers.


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