Monday, January 24, 2011

Curiosity in Ad Age-- twice!

This month, Curiosity Advertising was mentioned in the Advertising Age article "How Mentos is Still Making a Splash on Facebook":

More gratifying to Greg Livingston, chief development officer of Curiosity, and Matt Fischer, chief creative officer, is that Mentos has a particularly active following, with the vast majority of Facebook posts and content coming from fans, something that can't be said for many far-bigger package-goods Facebook efforts. For example, Procter & Gamble Co.'s Pringles has 8.6 million fans, but all of its currently visible wall posts come from the brand.

...And our own Greg Livingston racked up another reference in Ad Age recently, this time for his knowledge of the tween market, in the article "Tweens Embrace Makeup, Reject Miley":

"You're likely to get both a negative reaction and a lack of interest," [Livingston] said. "Kids will say that's inappropriate for kids. They don't always know exactly what it is, but they know it's going in a direction that's uncomfortable as defined by society and particularly their parents. ... They don't want to get themselves in situations that are uncomfortable for them. Seeing Miley Cyrus in a magazine where it's not fun any more, and it's seen as something they know their parents feel uncomfortable about, would put them in an uncomfortable situation."

Thank you, Ad Age– our ears are burning!

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