Monday, January 17, 2011

Congratulations, Dan Beard Council!

The Dan Beard Council and Curiosity received the 12th Annual National President's Award for Marketing Excellence from the Boy Scouts of America– and award given to councils who produce effective marketing for a number of purposes from fundraising to recruiting.

This award was given due to Curiosity's continued work on "The Man Inside" recruitment campaign for 2009-2010. This campaign for the Dan Beard Council was created to increase enrollment by highlighting the life-long skills and benefits of scouting through a variety of brochures, TV spots, posters, out-of-home boards and dog tags.

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