Wednesday, December 1, 2010

Mobile Marketing

  • The US population, based on the 2009 census, is 307,006,550.
  • 285 million Americans, or about 90% of us are mobile users.
  • 1.12 trillion minutes of talk time a year.
  • 2.5 billion text messages a day.

Warren Buffett does not use a cellphone.
So, obviously, minus the gazillionaires, there’s a lot to be gained from putting your message out on the mobile platform. I think the most interesting direction this platform is headed is location-aware marketing.
A very cool Coca-Cola / Tron game.
Find the mini, take the mini, win the mini.
And as someone who does not like to shop, I think ShopAlerts is amazing. You download the app, opt in, and then when you pass by a store that has something on your shopping list, your mobile notifies you. And what’s more, it can also give you discount codes and coupons for the items you want!


Blogger Unknown said...

I'd like to share a blog that delves into mobile marketing efforts in the automotive industry. By using opt-in mobile messaging campaigns, a dealer can increase their revenues for their departments.

December 1, 2010 at 11:41 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home