Tuesday, December 7, 2010

iAd


It seems Apple has made the banner ad cooler, smarter and just plain better. And of course they have. That’s what they do. So what is iAd. If you google it, you’ll get a definition for IAD – Internet Addiction Disorder, which is kind of funny. But that’s not what I’m writing about.

iAds are mobile, interactive, immersed ads running on iPhones, iTouch, and iPads. The immersed means that you can click on the ad and not really leave the app. Once you close the ad, you’ll resume playing Angry Birds or whatever you were doing when you noticed the iAd.

The iAd makes sense. Apple has the world’s most devoted, passionate and captive customers. According to Apple, these iAds can run on any of the 7 billion installed applications. And each Apple user spends, on average, 30 minutes a day using an app.

Apple can also target users, delivering iAd content that they are most likely interested in. For example, Renault just launched an iAd for their electric car that will appear when users search for electric car charging stations using the PlugQuest app.

After the holidays, when every man, woman and child have opened their iPads, we’ll see some numbers on whether they’re working or not. Until then, I’m happy that Apple has made mobile advertising a little more interesting.
 

1 Comments:

Anonymous Anonymous said...

Really? "Apple can also target users, delivering iAd content that they are most likely interested in." It is called preaching to the choir. It has been around for years... nothing innovative here folks.... move along.... move along

December 7, 2010 at 7:14 PM  

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