Wednesday, June 30, 2010

Uphill Both Ways

I am twenty-one years old, which means that I’m supposed to be on the cutting edge of technology and all things current. I’m in the age group of people who are old enough to have some money, but young enough not to know that we shouldn’t be spending it on these frivolous luxuries.

But that’s not quite how it’s playing out. Allow me to explain.

I have a junk phone that doesn’t make noise anymore and wouldn’t be able to use a calculator app.

As Ariel mentioned, I live in an apartment without air conditioning or cable.

I hit the big 170,000-mile mark on my car this weekend, and its air conditioning also broke (in celebration of the milestone, no doubt).

My laptop is a monolithic dinosaur with broken hinges and an operating system so old that you probably couldn’t even call the current computers its grandchildren.

I have no G’s, lots of wires, and few things that are modern or convenient.

Those may sound like complaints, but they aren’t. I wouldn’t want it any other way. Why? Because in a couple dozen years I’ll be able to do this:

Kid: “I want a new phone.”

Me: “Ha! When I was your age I had to use a phone that didn’t make noise while I sat in my 100° apartment amusing myself by guessing which part of my car was going to fall off next.”

Technological poverty is a right of passage—and I’m living it.

Wisdom by Warren:
To all of you who:
A. Get off on the wrong foot or
B. Get up on the wrong side of the bed

Be less selective.
Tuesday, June 29, 2010


I’m glad you’re still curious about Curiosity! One of the job requirements here is to be curious. So, if you’re still reading, and you’re thinking about applying, just give me a heads up and I’ll vouch for you. (Generally they come to interns for advice on all important business decisions.)

I just finished reading Warren’s post from yesterday. I think he’s right, doing something you love is crucial. But what about doing it with the people you love? I think that’s really important too. And it seems like the Curiosity team has that going for them.

Maybe they wouldn’t quite call it ‘love’, but I have been surprised at the many good relationships around the office. People here are, for the most part, genuinely happy to see each other. This lends itself to good communication, good teamwork, and good results.

And, in the interest of full disclosure: Warren may like coming to work, I’m not doubting that, but his utter excitement might have something to do with the fact that he lives in an apartment with no air conditioning. If you know anything about the hot, sticky summers in Cincinnati, I’m sure you understand why he would look forward to arriving at our office, which is kept unusually cool.

Advice from Ariel
Don’t sweat the petty things, and don’t pet the sweaty things.
Monday, June 28, 2010

The Happy Monday Paradox

Hi and happy Monday! That’s right, it’s Monday and I’m happy about it. I like coming to work.

…Did the universe just explode?

No? Then I’ll continue. My grandpa, the smartest man I have ever known, used to tell me this about careers:

“Find something you love to do, then find someone who’ll pay you to do it.” At 84 he claimed that at he hadn’t worked since he was twenty years old.

This came from a man who, at various points in his life, had been a furnace stoker, a WWII pilot, a chemistry professor, a professional boxer, an engineer, an inventor, and a business owner.

What I’m saying, in a roundabout way, is that I haven’t had to drag myself to work once in the last seven weeks. I think my grandpa was on to something.
Wisdom by Warren:
They say, “The best things in life are free.” I have never encountered a free submarine. But I urge you to be skeptical, if you do.
Friday, June 25, 2010

Advertising: A Team Sport

Hi again. It has been brought to my attention that I was recently referred to as an “arts and crafts people” by Curiosity’s other intern, Ariel. She is also of the opinion that the account side of advertising is better than the creative side.

I would never perpetuate an artificial divide in the work we do here at Curiosity. Advertising is a team effort, and I won’t dignify Ariel’s remarks with a response (except in parenthesis, where it doesn’t count: The creative work is way more fun).

On a day-to-day basis, the creative team here is writing, drawing, brainstorming, and cultivating earth-shattering nuggets of 24-carat creative gold. Of course it is then smelted into great advertising. Clients would probably dislike receiving their product in nugget form.
On a more irrelevant note: A man riding an imaginary horse sang profanity to me this morning. He was exiting a bank. Ah, Cincinnati.

Wisdom by Warren:
They say, “Nice guys finish last.” But that doesn’t mean jerks finish first. Fast people do.

Friday is Here

This is it, Friday is finally here! The team at Curiosity has been waiting on the edge of their seats all week long for this day to come.

And no, they are not just waiting for the weekend, or to open the keg.

Today we get the report on the performance of the Mentos Facebook ad. See, everyone has spent a lot of time and energy fine tuning the creative and strategy for this one big day, and it is out of our hands now. It’s a scary feeling—to have your baby off in the real (virtual) world on its own, but everyone here seems confident.

Maybe it’s just me who’s nervous…after all, it is my first. I’ve been staring in the sparkling brown waters of the Ohio River all morning waiting to hear the news.

Oh wait, looks like the results have come in—
“It’s PVM! About the CTA!”

Wait, what does that mean?
“The PSD! Do we have VTC?”

Stop, I don’t understand!

Advertising people like to speak in code. If you want to stay in the loop, I suggest you get really good at acronyms.

Tidbit of the day:
Remove the fortune before you eat the cookie.
Wednesday, June 23, 2010

New Intern

Hello! New intern signing on—my name is Ariel and I am an Account Executive Intern here at Curiosity.

If you’re interested in joining the team here, I recommend it! But, if you’re new at this whole thing, there are a few things you should know:

There are two types of people in the world (for these purposes, at least). There are business people, like me, and arts and crafts people, like Warren…just kidding! Truth be told, the Creatives don’t actually sit around all day playing with paste and popsicle sticks, but I’ll to leave it to Warren to give you insight on their day-to-day lives.

I’m going to stick with what I know best—the Account side of the company. I haven’t been here very long, but the way I see it, Account people have the best of both worlds. They get to be businessy, and wear business clothes, and talk to clients, and fret about how their BlackBerrys are ‘blowing up’ (while secretly being happy about how needed they are).

But, unlike many other business people, their job description doesn’t consist of mulling over mundane lists of numbers and statistics. Account Executives at Curiosity get to play the parts of businessmen (and women, of course) while participating in the dynamic world that is advertising. They are both strategical and conceptual. They do research, work with clients, manage the finances, and are involved in the creative process. I really like that about working at a small company. Your job is so multifaceted that you never get bored. And having everyone involved and giving input ensures that only the best ideas get through the gate.

Plus, the office itself is inspiring. How can you not like a place that reminds everyone (via door sign) to be open-minded as they enter the office?

If you are intrigued by Curiosity Advertising, and what we do here, follow this blog! We will provide the inside scoop on what Curiosity is like behind closed doors.

Advice from Ariel (not to be confused with Wisdom by Warren):
Don’t take life too seriously, nobody makes it out alive.
Tuesday, June 22, 2010


Happy Tuesday, you. So, as I mentioned before, Curiosity is based in downtown Cincinnati. The office is new and awesome, and the building is very nice. The location seems to be pretty ideal, business-wise.

But that’s beside the point. I’m from northeast Ohio so I don’t really know the area that well, not to mention I have a superhuman talent to never get to my destination smoothly on the first try. And much to my surprise this morning, the route I take to get to my parking place was closed. I drove my car sleepily down the hill towards the parking lot, only to find large orange barriers blocking off the entire road.

Me: Hi, Cincinnati. I need to park there.

Cincinnati: No. No, Warren you need to drive around for another 25 minutes, creep some guy out by stopping to ask for directions, and constantly be just one wrong turn away from ending up in Kentucky.

Me: Yes, Cincinnati. Sorry for bothering you.

Cincinnati: That’s what I thought.
Bottom line—If you’re not used to city travel, you’re in for some “life experiences.”

Wisdom by Warren:
Don’t burn bridges. Arson is a felony.
Monday, June 21, 2010

Hi, I'm Warren

Hi and welcome to Curiosity Advertising’s Intern blog. My name is Warren and I’ve been a copy intern here for six weeks.

I hope this blog fascinates you. I cannot possibly fathom my audience, or what interest you may have in what I have to say. Are you a person looking to intern at Curiosity? Are you a wayward web-surfer who was taken here during your quest to find cheap shoes? More than likely you are one of the people working at Curiosity that I am going to pretend will never read this.

Either way, while I’ve got you here, perhaps I should introduce Curiosity. They are an advertising agency based in Cincinnati, Ohio. They deal in both digital and traditional advertising, though it seems like the whole advertising world is shifting heavily towards the digital side. Curiosity’s clients include Cincinnati Bell, Perfetti Van Melle (Mentos and Airheads), Meyer Capital Management, Cub Scouts of America and the list goes on.

My job as a copy intern has been to write for the various ads Curiosity has created. I’ve written for billboards, commercials, online ads, comics and more. I would say that the internship isn’t what I had expected but that would be a lie. I had absolutely no expectations in the first place. At no point in my education/career preparation was I even informed that such a job existed, which is fine—I like surprises. And it has been a good surprise. More on that later.

Wisdom by Warren:
Patience is a virtue. Unless you’re on fire and expecting rain.